Production - refers to the recording of music in a studio, music formatting, designing and producing artwork. For example, the production team for Rihanna's album Loud.
Distribution - this is the process of getting the music aired and ready for downloading. For exapmle, getting the music ready for dowloading in which becomes available in the iTunes store.
Marketing - this is promoting the music. For example, the television advert for 18 Months by Calvin Harris.
Exchange - is obtaining the music created.
Consumption - what the audience does with the music e.g sampling, editing or even producing something new.
Synergy - this is when a record label works with another media company to promote two products simultaneously. For example, Adele recording Skyfall for Eon Production in order to premiere the movie Skyfall.
Convergence - there are two types of convergence, the first one is an economic strategy in which communication companies seek financial benefit by making the various media's their own by having the same product distributed across these different media.
They second convergence is technical convergence. This is the trend of technologies to merge into new technologies that bring together a number of different media.
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