XL Recordings

The next record label I have to compare to Sony ME is an independent record label of my choice. I chose XL recordings.

XL recordings are an independent record labe based in London founded by Richard Russel. It was previously an offshoot of Beggars Banquet records, and the label was lauched in order to release rave and dance music.

Below is a list of artists and bands signed to XL recordings:

• Adele
• Dizzee Rascal
• Giggs
• M.I.A
• SBTRKT
• Radiohead
• Basement Jaxx
• Tyle, The creator

All of the artists above are well-known, they also have signed band such as Radiohead and Basement Jaxx which are from different generations so people nowadays have the choice to listen to both current and past bands/artists.

Sony Music Entertainment

For my exam I have to compare two music record labels. The first one we have to research is Sony Music Entertainment.

Sony Music Entertainment is an American and global music record label controlled and owned by Sony Coperation. Sony ME are a parent company which own other smaller independent record labels such as RCA, LCA, Jive etc, this is known as horizontal intergration. This allows the audience to choose from a variety of different artists to listen too and also allow them to by different albums and singles from other artists.

Below is a list of artists in which Sony ME have signed:

• Alicia Keys
• Beyonce
• Calvin Harris
• JLS
• Justin Timberlake
• Rita Ora
• The Script
• Usher

All of the artists which are signed to Sony ME are all well-known by most people as they all sell music singles and albums.

Production Meeting 8

In this production meeting we put all of our shots together and then we edited them.
All the shots we have filmed, have all been put together using serif, a programme which allows us to edit our opening sequence. This allowed us to see which shots we needed to edit before finalising our opening sequence, and also where the titles should go in our opening sequence.

Music Industry

Production - refers to the recording of music in a studio, music formatting, designing and producing artwork. For example, the production team for Rihanna's album Loud.

Distribution - this is the process of getting the music aired and ready for downloading. For exapmle, getting the music ready for dowloading in which becomes available in the iTunes store.

Marketing - this is promoting the music. For example, the television advert for 18 Months by Calvin Harris.

Exchange - is obtaining the music created.

Consumption - what the audience does with the music e.g sampling, editing or even producing something new.  

Synergy - this is when a record label works with another media company to promote two products simultaneously. For example, Adele recording Skyfall for Eon Production in order to premiere the movie Skyfall.

Convergence - there are two types of convergence, the first one is an economic strategy in which communication companies seek financial benefit by making the various media's their own by having the same product distributed across these different media. 

They second convergence is technical convergence. This is the trend of technologies to merge into new technologies that bring together a number of different media.